Elbeco’s Authorized Business Partner Program Helps Dealers Grow Their Business

READING, PA – February 26, 2007 -- Uniform dealers face increased challenges to grow their business. That’s why Elbeco, Inc. developed a total marketing support program designed to increase sales for its authorized business partners through dozens of tactics outlined in a new Authorized Business Partner Program.

“Cultivating the relationship among our authorized business partners, end users and decision makers is an important component of this program,” said Mike Vasilik, director of marketing. “This new program demonstrates that commitment through highly developed strategy and marketing tools.”

Elbeco, the manufacturer of professional performance uniforms for police, tactical, fire, and emergency medical technicians, is celebrating a century of manufacturing excellence this year.

“Excellence in manufacturing has given Elbeco staying power over a hundred years,” said David Lurio, president. “This program is designed to help dealers grow their business through marketing excellence.”

Elbeco’s turn-key merchandising and marketing program is designed to build brand awareness and increase in-store sales at little to no cost to authorized dealers. The program features customizable in-store merchandising materials available for quick delivery; a point-of-sale fixture available for purchase by authorized dealers; and market development funds available for dozens of promotional vehicles including product seminars, direct mail, telemarketing, Web activities, and others. There is no fee to become an authorized business partner, but candidates must qualify for the program.

“Elbeco’s Authorized Business Partner Program offers authorized dealers an organized and clear guide to making the most out of our marketing support program,” said Mike Vasilik, director of marketing. “Authorized dealers can use the program to create a comprehensive marketing plan to build their business.”

Quartermaster, a Cerritos, California-based authorized dealer is tapping the new program to create a gift-with-purchase promotion aimed at increasing sales of Elbeco’s Ufx™ Polos.

“Elbeco’s Authorized Business Partner Program makes it easy for us to create a customized marketing plan,” said Holly Nguyen, marketing supervisor, Quartermaster. “Elbeco has always been supportive of our marketing activities. We’re excited about using the program to fund new initiatives that add value to our business and build customer loyalty.”

Quartermaster will use the new program to offset expenses for its spring 2007 catalog. The Ufx Polo promotion will be featured inside the catalog and again on the back cover. Elbeco will also supply branded travel mugs as a free gift with each purchase. Quartermaster is in the process of including Elbeco branding images on its Web site, and in an advertising campaign to be featured in national publications targeting police and tactical personnel.

Authorized business partners may order materials online through Elbeco’s partner portal or via catalog. For more information on Elbeco’s Authorized Business Partner Program, contact Marketing Coordinator at 800-468-4654 x 132 or marketing@elbeco.com.

About Elbeco

Elbeco manufactures professional performance uniforms for public safety workers including police, tactical, fire and emergency medical technicians, as well as for U.S. Postal Service employees. Since 1907, Elbeco has distinguished itself as a manufacturer of the finest quality uniform garments in the industry. Today, Elbeco continues that tradition by offering uniforms enhanced with advanced technology features that offer greater comfort, value and style for customers worldwide.

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